290 billion emails are sent every day . This number is expected to grow to 347 billion daily emails by the fourth quarter of 2023.
mass email services strategies have evolved over the years. What worked six years ago won't work today. But, it is still an effective marketing strategy. The truth is that online marketers use email marketing as their go-to marketing strategy. Why? Because it delivers the results they need and it gives them the best marketing ROI :
You see it right. Of all the online marketing strategies, email marketing has the most head start.
The most important part of any marketing strategy is an email marketing strategy. Sending emails is the cheapest way to broadcast your products and services, talk to your customers, and achieve business goals. You can expect a return of up to $51 with just $1 spend every time you send an email.
With that said, I will share the best email marketing strategies you can do to get great results through email marketing.
How do you run an effective email marketing strategy campaign?
Personalize your groceries
Personalizing an email would mean using customer data to create a personalized email. It doesn't mean you have to send an individual email to every subscriber you have.
An example of a company that does personalization well is Amazon. Amazon's emails are personalized; you won't see them send an email saying "Dear Valued Customer" greeting. Instead, they send an email with a greeting that goes from “Dear Mike,”
Email marketing is not just a marketing channel for Amazon; it's key to the overall success of their customer experience.
Personalizing the emails you send will help you compete with the competition, as 70% of brands don't use personalization on their emails.
The easiest personalization technique you can do is address the recipient by their first name. Many email service providers have this feature, and this process alone will help you improve the performance of your campaign.
In addition to using the customer's name, you can also use these few other examples to get you started with personalization:
Ask in advance for the correct information
Excellent personalization starts before you hit the “send” button. It should start with your registration form. Without asking for details like name, company, and location, you are limited in personalizing your communication.
Keep in mind that you only ask for information that you need, and not the information you want.
Use a legitimate reply-to email address
What you want is for your readers to feel engaged and respond to your campaigns. The personal feel of your messaging will be taken away if you use a donotreply@example.com email address. If you want to project credibility and appear more personal, use a real return address. Trust me, it works wonders.
Use your actual email signature
As with using a legitimate reply-to email address, you'll want to use your actual contact information within the message you're sending. The best way to do this is to include your contact information in your email signature.
Giving your readers the opportunity to contact or communicate with you online is a great way to build a relationship with them.
Also keep in mind that you need to have a good quality bulk email server
Segment your subscribers
Email marketers said segmentation is the second most important initiative this year.
It's so high because if your database is segmented, the email campaign becomes much more targeted to your audience.
Let's say you're hosting a small business networking event. These companies are located within a radius of 10 km. How do you get the best revenue for your event?
The answer is segmentation .
If you let small business owners register as owners within a 10 km radius, you need to create a segment of these people. Then you can send them an invitation to your event via email.
The segmentation process is simple. It can be done using CRM software . But let's first consider how important it can be before you start segmenting.
Hubspot said email marketing produces better results if you segment your email list .
Segmentation helps you achieve better results in open rates, revenue, leads, transactions, and more customers.
In addition to segmenting by place, you can also segment by industry, company size, and sales cycle.
Send mobile-friendly emails
In 2012, the number of marketing emails opened on a mobile device was 27%. Those numbers jumped to 42% in 2014, and today it's even 61%!
Also Read: Need to Know Powerful Email Marketing Tips for 2019-20
You probably have your phone next to you when you sleep, and the first thing you do in the morning is look at it. Don't worry, you're not alone. 50% of people do this.
Emails you would send to your subscribers should be mobile friendly. If not, they'll just delete them, or worse, they'll unsubscribe.
The profit per email on mobile devices is 4X higher than on desktop.
In addition, if smartphone users receive a mobile promotional email, they have a 55% chance of making a purchase.
Flexmail found that 36% of B2B companies that have email campaigns optimized for mobile devices saw a huge improvement in the performance of their email marketing strategy.
So, how would you make sure to optimize your email marketing strategy? Do the following:
Use responsive email design (RED)
Designing a responsive email design means that the user experience is optimized regardless of the device or screen they use. Many email service providers (ESP) provide this solution within their email functionality.
Keep the subject line short
The subject line is critical. Keep it short so that the reader knows exactly what the email is about.
Make the CTA stand out and clear
Mobile devices differ in size. While a text link can function on a tablet or larger screen, you could limit your readers who have a smaller screen if your call to action is too small. Make the call to action big, bold, and easy to click.
Be sure to test text, designs and buttons
Whether you're testing your homepage, landing pages, or email templates, testing gives us the information we need to make intelligent marketing decisions. It's the same with email marketing. Most marketers have used A/B testing for their email marketing by Bulk email service provider.
But email marketing can be used to test more than just subject lines.
You can also run the following tests:
From address
The name in the “from” field significantly affects whether the viewer reads your email or not. The sender's name is essential for getting people to open your email. Send your campaigns from a person's name, person + company, or your CEO's address to test your address.
Plain Text vs HTML Campaigns
Have you ever considered experimenting with a text-only email campaign? Most of us send a plain text version of our email. That's no shame, any more than how most marketers do it. When adding a customization option, plain text emails appear to be made just for the reader.
long vs. short emails
You have the option to keep your emails short and sweet. You can also write long, detailed emails. Shorter emails take the reader directly to a particular landing page. On the other hand, longer emails may contain more descriptive material. What is the best technique to find out what works? Take the test.
Automate email campaigns
There is an email that is automatically sent based on a user's behavior. They are called trigger-based emails.
Welcome emails and thank you emails are the most common trigger-targeted emails. You can achieve so much more with these types of emails than with traditional email.
Epsilon found that the open rate of trigger-targeted emails is 49%. That's 95% higher than the open rates for traditional emails. In addition, the click-through rate (CTR) for these types of emails is twice that of traditional emails. Forrester Research also found that trigger-based email marketing strategy campaigns generate 4x more revenue.
It almost sounds too good to be true, doesn't it? Well, honestly it isn't, because it really works!
Here's a comparison of a traditional email marketing strategy campaign and a triggered email campaign:
Triggered emails deliver five times higher actions and 15 times higher click-through rates. This process works really well because they keep hitting the sweet spot of email marketing.
What does the sweet spot look like? It looks like this:
This works so well because of the context.
Now you may think that pursuing a triggered email marketing strategy is confusing and costly. It doesn't have to be. You can start by using auto-responders in your CRM to mirror the automation process.
Here are some examples of triggered emails you can send to your prospects:
Activation
When users create an account but don't use your product within a week. Create an “activation” campaign that sends an automated email with their login details and steps to get started. You can also add video tutorials for extra help.
Win back
Create a “win back” email that sends an automated email to all customers nearing the end of their subscription. Do this when an existing customer is nearing the end of their annual subscription. You can also do this if a customer hasn't used their product in 6 months and you need a way to get them to subscribe for another year.
Surprise
The key to success is customer loyalty. You can reward your loyal customers by giving away something for free from time to time. Create a “surprise email” that your best customers will receive – offer a free annual license to your product or hand out a gift card or coupon code. It's a small price to pay for a huge reward.
Conclusion _
Email marketing will continue to deliver positive results. Keep in mind that email marketing strategies continue to evolve, so it will never be as easy as sending the same email to everyone. It is essential to constantly improve and update your strategy.
Now you need to send targeted messages. Messages that are personalized and optimized for multiple devices.
Today you need to send targeted and personalized messages that are mobile-friendly. You also have to test new elements.
Trends change quickly. What worked yesterday will not work tomorrow or the week after. Stay open to testing and when you see what works, always find a way to automate it by running triggered emails.
Your customers will respond faster if you successfully implement these updates into your email marketing strategy. And the performance of your email marketing campaign will reach new heights, and you will see your business grow.
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